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Our Founder

Rebecca's passion for natural hair was inspired by her own 12+ year natural hair journey. After struggling to find products that were natural, effective, and cost efficient, she began to research and experiment with ingredients. This labor of love resulted in products that were then shared between family and close friends. The reviews were amazing!


Encouraged by her family and friends, Rebecca started James Lauren Beauty while pursuing her law degree with the goal of providing the best hair care for all hair types. The company's name originates from the combination of middle names held by her brother and herself. While Rebecca is the founder and owner of James Lauren Beauty, this company is very much a family affair.

Since the start of the business back in 2017, the company has since expanded into clothing, face masks, and accessories with more to come! 


Rebecca is now a law graduate with a focus on corporate law and cyber security, and is lovingly supported by her parents and younger brother.